Rimini, July 2, 2026 – Gelato World Cup reaffirms its commitment to promoting the culture of authentic Italian artisan gelato by supporting the SIGEP China Roadshow, held in Shanghai on June 17–18. Organized by Italian Exhibition Group in collaboration with ICE – Italian Trade Agency, Unione Italiana Food, ACOMAG, and Gelato World Cup, the initiative represents another important step in the international expansion of the Italian artisan gelato industry into one of the world’s fastest-growing markets.

China is now one of the most dynamic markets for artisan gelato. Growing demand for premium products, evolving consumer preferences, and the increasing appreciation for high-quality gastronomic experiences make Shanghai a strategic hub for showcasing Italian artisan gelato—not only as an outstanding product, but also as a symbol of craftsmanship, culture, and innovation.

Throughout the roadshow, professionals, hospitality operators, students, and institutional representatives took part in educational sessions, live demonstrations, and networking opportunities focused on the future development of the sector. Gelato World Cup’s participation reflects its ongoing commitment to supporting the next generation of gelato professionals while fostering international knowledge exchange and promoting the highest standards of excellence that define the competition.

“Gelato World Cup was created to celebrate the talent and professionalism of the world’s finest gelato artisans, while building an international network dedicated to spreading the culture of authentic artisan gelato,” said Sergio Colalucci, President of Gelato World Cup. “Being in Shanghai means investing in the future of our industry by promoting education, innovation, and dialogue between different cultures. China represents an extraordinary opportunity for growth, and we are proud to contribute to this journey alongside our partners.”

The Shanghai roadshow is part of Gelato World Cup’s broader international strategy, which extends far beyond the competition itself through educational initiatives, international events, and qualifying competitions that strengthen the position of Italian artisan gelato as a global symbol of excellence.

Through initiatives such as SIGEP China, Gelato World Cup continues to fulfill its mission of promoting artisan gelato as an expression of culture, technical expertise, and creativity, while creating new opportunities for professionals and businesses in international markets.